Wins of the Season

Wins of the Season

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My role

Concept
Art Direction

Tools

  • Adobe Workfront

Credits

Concept & Art Direction - Lindsey Tutorow Illustration - Jarryd Foreman Animation - Erin Shales Agency - TrendyMinds

Every December, Cummins looks back at the wins that defined its year. Instead of another recap list, we turned it into something people wanted to open: a holiday interactive built like an advent calendar, where each illustrated window revealed a milestone from the year.

I created the concept and the look, a hand-drawn winter world in Cummins red, then art directed the illustrator and animator who brought each scene to life, from Project Everest's summit to the MY25 launch and the B6.7 engine's debut in Japan.

Unwrap the year.

Every December, Cummins looks back at the wins that defined its year. Instead of another recap list, we turned it into something people wanted to open: a holiday interactive built like an advent calendar, where each illustrated window revealed a milestone from the year.

I created the concept and the look, a hand-drawn winter world in Cummins red, then art directed the illustrator and animator who brought each scene to life, from Project Everest's summit to the MY25 launch and the B6.7 engine's debut in Japan.

Unwrap the year.