Accelera wanted to make a statement about sustainable transportation, and they didn't want to whisper it. The challenge was to wrap a full size semi truck and a transit bus so their zero emissions mission stayed striking from a distance and unmistakably Accelera. So we turned the vehicles into moving billboards, pulling from the brand palette and energy inspired textures to capture movement and progress, with messaging short and punchy enough to land at 70 miles an hour or parked at a trade show. The wrapped vehicles became hero assets for Accelera's launch photography and campaigns, putting their mission to accelerate the shift to zero emissions right out in the open.