Construction tax fraud quietly drains money from Indiana's schools and communities. For the Central Midwest Carpenters, I led the visual direction and strategy for a campaign to make that cost personal. It ran from digital ads to a series of video interviews with local teachers, which I shot and edited myself. We skipped the polish on purpose. Keeping it raw and honest let real stories carry the message.

The campaign built to an event where union leadership met with Indiana lawmakers downtown. I wanted the leave-behind to be impossible to ignore, so I concepted custom metal lunch box toolkits. Each one held stickers I designed, local popcorn and info cards, all made in America. The message went straight into lawmakers' hands.