Project Everest was built to unite Cummins' Engine Business Unit, boost morale and celebrate hard work. The client asked for mountain imagery to stand for ambition and achievement. My job was to turn that metaphor into a system that felt modern and proud, and that stood apart from Cummins' core brand.

I built the identity around peaks and progress: bold type, sharp geometric forms that suggest upward movement, and a muted, nature-rooted palette drawn from Cummins' secondary colors instead of its signature red. The system carried across postcards, awards, stickers and digital assets.

Recognition became something people could hold, and the stickers turned into a badge of belonging across the business unit.

Keep climbing.