6.7 Forever Dealer Event
6.7 Forever Dealer Event
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My role
Art Direction
Design
Concept Development
Illustration
Video Storyboarding
Tools
Adobe Illustrator
Blender (Renderings)
Credits
Creative Direction - Haden Hamblin Art Direction / Design - Lindsey Tutorow Agency - TrendyMinds
The 6.7L has spent decades earning its reputation as a symbol of durability for Cummins. For a dealership event celebrating that legacy, the booth had two jobs: honor the engine dealers know and trust, and give them a reason to bring customers in for Recall 67A.
I explored four directions, from cinematic photography to bold geometric illustration. The illustrated direction won, and it grew into an Americana world of trucks, barns and open road that put the 6.7L right at home in the landscape.
From there I designed the full booth and its activations: a branded ring toss, a video quiz on the booth screen that I storyboarded and oversaw through animation, and a buildable brick Cummins logo keepsake that let dealers take the legacy home.
6.7 Forever.
The 6.7L has spent decades earning its reputation as a symbol of durability for Cummins. For a dealership event celebrating that legacy, the booth had two jobs: honor the engine dealers know and trust, and give them a reason to bring customers in for Recall 67A.
I explored four directions, from cinematic photography to bold geometric illustration. The illustrated direction won, and it grew into an Americana world of trucks, barns and open road that put the 6.7L right at home in the landscape.
From there I designed the full booth and its activations: a branded ring toss, a video quiz on the booth screen that I storyboarded and oversaw through animation, and a buildable brick Cummins logo keepsake that let dealers take the legacy home.
6.7 Forever.
