Paint is messy. Cans get dented, seals break, lids go missing, and a simple job turns chaotic. CanDandy is a small tool built to fix that, and my job was to make it feel like more than a tool.

I built the brand from the ground up: identity, a 3D model of the product, packaging, web, social and a launch campaign. It had to earn the trust of automotive painters and pros while staying approachable for DIYers and everyday users. Packaging explains the tool at a glance, billboard concepts carry the message at scale, and social and video show it in action. Full brand, including socials and web fully launch in early 2027.

Control the chaos.